Rewarding Scotland is a new company, limited by guarantee, which has been formed to promote Scottish hotels which care about their guests.

It organises and promotes a number of themed promotions – e.g. Romantic Scotland, Authentic Scotland, Recreational Scotland, Special Breaks Scotland, and many more – which will provide guests with added value offers and features that match the theme.

Quite simply, the challenge we set each of the Rewarding Scotland Hotels is to do more than justice to the theme being promoted in the eyes of their customers. Romantic Scotland therefore includes the touches that will lead to truly romantic experiences in a country that is full of romance and heritage. Authentic Scotland, on the other hand, is all about the real Scotland, with hotels being encouraged to deliver it through any or all of culture, food, heritage and the renowned friendliness of our people.

These promotions are supported by various customer satisfaction measures which are designed to ensure that Rewarding Scotland guests enjoy consistently great holiday experiences.