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If you are in the business of promoting your food product or products through media releases, then allfoodwire could be for you.

It is an idea imported from our sister website, allmediascotland.com. There, on allnewswire, organisations such as HMV, Queen Margaret University College and Shelter Scotland post their media releases for both journalists and the general public to read - and, in the case of the media, follow up and report.

It works very simply. For an annual subscription of just £100 + VAT (bought online), it is possible to post an unlimited number of media releases on to allfoodwire.

And, as more and more organisations sign up to it, it becomes a news source in its own right. Hence the term, 'allfoodwire' - it's like 'wire stories' going into a media news room. All the more so, since many organisations can now take a direct feed from allfoodwire - via the e-alert system known as RSS.

Looking forward to you joining up.